Balaji Iyer

5393 NW 134th Ave

Portland, OR 97229

503.705.3377

  rbpiyer@gmail.com

Balaji Iyer

SUMMARY

  · A senior product and marketing manager with over 18 years of demonstrated results in product

planning and marketing, product life cycle management, program management, technology

marketing and design engineering in fortune 500 companies.

  · Outstanding track record in product management including roadmap planning, product feature

definition, budgets, schedules, BOM cost controls, supply logistics, contracts, vendor and

customer relations, manufacturing/quality strategies, product pricing, positioning, market

launch and more.

  · Proficient in server systems, networking, storage, hi-speed bus protocols, virtualization, cloud

computing and related technologies.

  · Strong International experience working with software and hardware development teams and

technology customers worldwide.

  · Hands on experience with:

• Product Life Cycle

• Business Strategy

• Customer / Vendor

Management

• Server, Networking & Cloud

Technologies, SaaS

EXPERIENCE

Cradlepoint Inc.–Boise, ID

• Roadmap Planning

• Competitive Analysis

• Agile /Scrum Methodology

• Program Management

• Inbound/Outbound Marketing

5/14 –Present

Principal, Product Management & Marketing

  · Leading the strategic planning of next generation Advanced edge router solutions and Cloud

strategy for virtualized routing solutions in distributed branch offices as well as Machine-toMachine

(M2M) & Internet of Things (IoT) segments, including development of roadmaps,

competitive analysis, product requirements document (PRD), business proposals and ROI

analysis.

  · Developed roadmap and formulated a solid business case for the development of next-gen

high-end advanced edge router solutions for the enterprise market incorporating best-in

class WiFi, 4G LTE failover, support for a host of Internet Protocols (IGMP, BGP, RIP, SIP,

VRRP, STP, SNMP etc.), advanced network security features including IPS/IDS threat

management, Layer 7 firewall, cloud based security and an open extensible architecture

leveraging 3rd party applications through SaaS Enterprise Cloud Manager.

  · Defined a next-gen cloud strategy by virtualization of network functions such as routing,

security, firewall, DDoS, VPN etc. and a cloud-business model involving deployment of the

virtualized routing solutions in the public/hybrid cloud and managed through a SaaS

infrastructure.

Balaji Iyer

5393 NW 134th Ave

Portland, OR 97229

503.705.3377

Radisys Corporation.–Hillsboro, OR

  rbpiyer@gmail.com

1/12 –4/14

Sr. Product Line Manager

  · Managed product life cycle of ATCA form factor Intel architecture server blades & Network

communication products (using Cavium Octeons, Broadcom XLP & EZChip NPUs) including

roadmaps, product release plans, product requirements document (PRD), forecasting, driving

design wins and revenue objectives, product positioning, pricing strategy, product launch plans

and product sustaining activities such as product change notifications (PCNs), EOL management,

inventory control and BOM cost control initiatives.

  · Led the business unit in highly matrixed product development core teams in Shanghai, Shenzhen

China and Penang Malaysia leading to a successful launch of the next gen IA embedded server

platforms for the Telecom market grossing $17M since product launch.

  · Developed a highly effective cloud computing strategy helping the organization position itself in

the emerging Software Defined Networks (SDN)/Network Functions Virtualization (NFV)

involving telecom grade hardware, virtualization stack and OpenFlow.

  · Managed the IA server and Network Communication product lines in the Japan market working

closely with the account team that resulted in $62M revenue in 2012 & 2013 the highest

revenues and gross margins for the company across all other geos.

  · Efficiently managed Software driver development based on CGE6.0 Linux working with

MontaVista that helped NEC with the next-gen platform deployment at its end customer NTT

DoCoMo in record time.

  · Planned and implemented a new business strategy in the China market to re-vitalize the

company’s IA server business that resulted in an initial order of $500K with a line of sight to $3

M revenue potential.

  · Successfully negotiated software licensing agreements with a key customer in Japan that

resulted in a $500K NRE for engineering work and royalty revenue potential worth $1M.

  · Provided Business unit leadership for customers worldwide including aerospace and defense

customers with key focus in Japan & China for the latest IA based server products.

Tektronix Inc.–Beaverton, OR

8/08–11/11

Sr. Product Marketing Manager

  · Managed product lifecycle of industry's leading High-Speed Logic Analyzer product portfolio

including price positioning, product forecasting, product launch strategy, marketing/sales

programs, marketing collateral development and delivery.

  · Devised an effective go-to-market plan that included creation and maintenance of

marketing collaterals, sales enablement tools, training videos and webinars that helped

generate $5.0M new customer revenue from the PCI Express Gen 3 Logic Protocol analyzer

line of products in the first year of its introduction.

  · Conducted market needs research and represented customers in SCRUM / Agile Software

meetings leading to regular feature prioritization based on VOC and formulation and

maintenance of robust product roadmaps.

  · Product line technical expert speaker on High-speed bus technologies including PCI Express,

DDR, MIPI, SAS, SATA etc. at tradeshows, customer visits, technical conferences, press meet and

industry seminars worldwide.

Balaji Iyer

5393 NW 134th Ave

Portland, OR 97229

503.705.3377

  rbpiyer@gmail.com

  · Traveled extensively in USA and Asia developing deep understanding of the semiconductor

industry in Taiwan, Japan, ASEAN, China and India, and helped increase the sales force and

customer’s mindshare for the product line.

  · Provided leadership in product management strategies working closely with WW sales, resulting

in several key customer wins in highly competitive situations.

  · Developed business strategies, P&L and competitive analysis that led to new business

acquisition helping the company expand into new market segments.

  · Negotiated supplier contracts and created successful bids in response to RFPs winning multiple

projects for the business unit.

Intel Corporation–Hillsboro, OR

Sr. Technology Marketing Manager, Server Products Group

1/97–7/08

(4/04–7/08)

  · Managed marketing collateral development and communications of Intel’s enterprise server

technologies.

  · Provided OEM account management, demo and training development and deployment,

customer design documentation and reviews, customer technical presentations and program

management of customer platform enabling activities.

  · Evangelized enterprise server technologies including Virtualization, Cloud computing and SSE

instruction set architecture for domestic and international conferences and technical

consultation to worldwide field sales.

  · Performed enterprise product competitive market research, benchmark performance analysis

and developed and drove product launch collaterals that aided with the launch of the first 45nm

based Intel quad core DP enterprise class server CPU.

  · Created customer technical communications, design specification documents and held customer

design reviews for platform technologies and components such as CPUs, chipsets, power

supplies, memory, Front Side Bus (FSB), PCI Express & similar interconnects that helped several

OEM customers meet their TTM goals.

  · Successfully managed several customer oriented platform enabling programs which led to

division level and team level awards in the server products group.

Sr. Component Design Engineer

(1/97–4/04)

  · Performed microarchitecture validation and RTL design of Intel desktop and enterprise class

server CPUs.

  · Defined machine check architecture for Intel Xeon® MP server processors. Synthesized circuits

and performed timing verification and design/layout convergence leading to successful CPU

designs and products.

  · Developed microarchitecture and designed RTL logic and circuit synthesis of Xeon® MP

enterprise class processors that led to successful product launch and winning several design

awards including an award for building the first dual core RTL model in the company.

  · Designed and implemented microarchitecture and silicon debug and validation methodologies

and strategies which led to the successful launch of the first generation Pentium® 4 processor in

record time winning several team awards.

Oregon Institute of Technology–Beaverton, OR

Adjunct Faculty

9/03–6/04

Balaji Iyer

5393 NW 134th Ave

Portland, OR 97229

503.705.3377

  rbpiyer@gmail.com

  · Taught senior level ASIC Design course and provided mentorship to students on their senior

projects.

EDUCATION

Master of Business Administration in Business Strategy, 2007

W.P. Carey School of Business, Arizona State University, Tempe, AZ

Master of Science in Electrical and Computer Engineering, 1997

Oregon State University, Corvallis, OR

CERTIFICATION

Project Management, Sep 2011

Cadence Management Corporation, Portland, OR

PATENTS

Joint inventor of patent number 7779188, granted September 28, 2006 titled SYSTEM AND METHOD TO

REDUCE MEMORY LATENCY IN MICROPROCESSOR SYSTEMS CONNECTED WITH A BUS.